Identify Your Personal Brand & Establish a Name For Yourself

Step 1. Ask yourself "What do I want to be known for here?"

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• Is it the woman that's constantly making a big impact and being recognized/receiving awards because of it?

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• Is it the woman that knows her sh*t and is the go-to for all things related to your expertise?

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• Or is it something else? In every company that I join, I want to be known for producing top-notch work and being the person that everyone knows and loves.

 

​Step 2. List out the actions you need to take to embody that.

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• Using the examples above - if you want to be known for making a big impact and being recognized for it then you likely need to understand the ins and outs of the business/product/service, be proactive about identifying problems then dedicated to solving them, and have great leadership qualities so that you can delegate work to others that can help.

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• If you want to be known as the woman who knows her sh*t, then you'll likely need to participate in discussions where your expertise is needed, add value to the conversation, and leverage your expertise to educate & help others.

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• To live out my personal brand of producing top-notch work and being known and loved by many, I ensure that I understand what others' expectations are of my work, give 100% effort, ask for feedback along the way to make sure it hits the mark, and I make a concerted effort to build relationships with others (congratulate them on promotions/shout outs, send Happy Birthday/Anniversary messages, etc.).

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